Following Apple victory, Epic Games Store drops revenue share for games up to first $1m profit, adds out-of-app webshops

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Epic Games has “exciting updates” for game makers, confirming the storefront will no longer take a share of revenue up to the first $1,000,000 profit a game makes.

Starting in June 2025, Epic confirmed developers will pay zero percent “revenue share on their first $1,000,000 in revenue per app per year”, followed by its usual 88/12 percent revenue cut – with Epic taking the latter – on revenue earned beyond that.

This means games that don’t meet the million dollar threshold will never have to share its profits with Epic Games.

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In comparison, competitor Steam – much like other digital stores like the Nintendo eShop – takes around 30 percent, although Valve’s store revised its Steam Distribution Agreement and revenue share tiers back in 2018 so developers can keep more of the profits of their most successful games, taking 30 percent on the first $10 million of revenues earned, 25 percent from $10 million onwards, and 20 percent on any revenue over $50 million.

But that’s not the only seismic change, either.

“We’re making some exciting updates to the Epic Games Store to provide an even better deal for developers, starting in June,” Epic announced in a brief statement.

“In June 2025, we are releasing a new feature enabling developers to launch their own webshops hosted by the Epic Games Store. These webshops can offer players out-of-app purchases, as a more cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees.

“With new legal rulings in place, developers will be able to send players from games to make digital purchases from webshops on any platform that allows it, including iOS in the European Union and United States.”

To sweeten the deal, player spend accrued in Epic “Webshops” will also receive five percent Epic Rewards on their purchases.

The changes come after Apple formally updated its App Store guidelines to reflect the dramatic decision laid down by a US judge around alternative app store payments. In a fiery injunction passed this week, Apple was told it could no longer dissuade app makers from offering other payment methods by applying a 27 percent commission on their proceeds. The move allows apps and games to offer direct – and potentially cheaper – options for in-app purchases, at least in the US.

In February, the Epic revealed 295 million PC players had used Epic Games Store in the last year, up 25 million from 2023, and 898 million are using Epic cross-platform accounts – that’s up 94m. Together, we’ve run up 7.72bn hours of playtime.

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